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It opened my eyes because as a marketer, obviously you wanna be able to control what happens on your site today, more so than ever, and especially in the e-commerce world, your website is your business, and if you can’t control what happens there and you don’t have full control over the user experience that can have a massive, massive impact on your conversions, on your pipeline, on your revenue, on customer loyalty and longevity. I didn’t actually realize a lot of this until I came to work at clean.io. A lot of which, as I said, we let in ourselves, but there’s a lot of it that we don’t actually let in, that comes in via the people who are visiting our sites.

We’re beholden to these other providers of code of script, etc. We allow a lot of third party code in whether it’s an app or a plugin or the CMS we choose to build our site on. To a certain extent we do, we own our websites legally but in terms of being able to control what happens on them, that’s a little bit of a fallacy and the way the modern internet works, I don’t have to tell you this, but the way the modern internet works, the way websites are built today, we don’t really own what’s happening on them. All the places where the platform can change the rules of the game. You know, you talk about your channels and people say, there’s your own channels and your non owned channels, and you’re non owned channel or things like your Facebook page and your Twitter account. The thing I’ve noticed is that we’re always told as marketers, that we own our website. I’ve marketed to marketers my whole career. Kathleen: I’ve been a marketer my whole career. Jay: You saw this, I assume, as a challenge for a lot of e-commerce brands.

Since then, I’ve basically been the head of marketing for a variety of technology companies.

My background, I owned a marketing agency for 11 years, worked with companies across lots of different industries on their marketing strategies. What that means in plain English is we help brands basically control the third party code that runs on their website in order to protect their user experience, their revenue and their brand. I’m chief marketing officer at clean.io and we are a digital engagement security platform. Kathleen: Yeah, thanks for having me, Jay. Can you give us a quick background who you are and what is clean.io? Thank you so much for coming on our podcast. Next steps that ecommerce retailers should take to tighten up their discount strategies and ensure they are profitable.

How to tell which sales were actually influenced by a coupon extension and which were not.

The emergence of 'coupon hack' sites and tools and illicit malvertising.

How coupon extensions have evolved to influence ecommerce conversions, cart abandonment, and average order value.

The relationship between digital engagement security and coupon extensions.

For anyone selling online with promotions, this is not an episode to miss. The bottom line is this: any ecommerce brand running promotions could be losing as much as 10% of their revenue if they aren’t keeping what Booth calls 'clean coupon hygiene'. Over 8 million sites, including The Boston Globe, Caraway, and Barstool Sports, rely on clean.io to protect their user experience, revenue and brand.īooth doesn’t hold back in this passionate discussion, warning the ecommerce world about the pitfalls of malvertising and other forms of ecommerce revenue loss associated with coupon extensions. Disposable booths are defined as space only stands made to be used only once which are usually constructed from raw materials at the venue during build up and the main structure is disposed of after the event.Kathleen Booth brings years of marketing experience to her role as Chief Marketing Officer at clean.io - the digital engagement security platform designed to help businesses control the third-party code that runs on their ecommerce stores. Therefore, as part of event regulation we ask that exhibitors do not use disposable booth. We believe that by moving away from the use of disposable exhibition booth we will improve the ease, quality, safety and sustainability of the exhibitor experience at our events. Through our commitment to the evolution of the exhibitions industry, we aim to ensure that we are delivering the best possible experience for our customers. Firstly we have put together a useful checklist for you to follow on how you can exhibit at our event more sustainably - click here to learn more

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